The only national network dedicated to immersive technology and virtual reality simulation supported by the Swiss Confederation, Virtual Switzerland has been assisting and promoting the development of augmented, virtual and mixed reality projects since 2017.
Its main mission is in line with the Geneva Digital Market, the professional platform of the Geneva International Film Festival, i.e. enhancing exchanges and technology transfer to better foster innovation. At GIFF, the aim is to provide designers, producers, sellers and other digital audiovisual operators with the opportunity to keep abreast of the latest trends in terms of digital creation as well as to discuss these new audiovisual forms and to find means of financing them.
Based on this convergence, GIFF and Virtual Switzerland have decided to team up to turn the Geneva Digital Market into a unique professional platform in Switzerland, fostering exchanges between digital designers and stakeholders in the audiovisual industry. These meetings may take the form of workshops, round-table discussions and pitching sessions, for example.
This original, promising and enquiring collaboration will be developed throughout the upcoming GIFF festival, from November 1 to 10.
Photo credit : © Gabriel Balagué