Audience Engagement and Monetization on VOD, Digital Platforms and Beyond – GIFF 2021
Audience Engagement and Monetization on VOD, Digital Platforms and Beyond, GIFF 2021
Talks

Audience Engagement and Monetization on VOD, Digital Platforms and Beyond

Monday, November 8
14:00 – 17:30
Online broadcasting
Tuesday, November 9
Starting From 14:00
LANGUAGE(S) English
Despite the presence of numerous digital distribution platforms on the market, independent producers lack skills and knowledge to make the best use of them. Thanks to the contribution of several international experts, this programme proposes to remedy this lack and to learn how to launch and manage their films through these new distribution mediums.
In collaboration with

Event details
SESSION I 14:00-14:15
Where’s the digital audience? Understanding what audiences want to see, when, where and how.
With: David Mühle, CEO of Playpilot (SE)

SESSION II 14:15-14:30
Data future: Why filmmakers and decision makers need to understand data-driven decision…
SESSION I 14:00-14:15
Where’s the digital audience? Understanding what audiences want to see, when, where and how.
With: David Mühle, CEO of Playpilot (SE)

SESSION II 14:15-14:30
Data future: Why filmmakers and decision makers need to understand data-driven decision making?
With: Agustina Lumi, Head of Content & Marketing at usheru (IE)

SESSION III 14:30-14:45
Is your film cutting through the noise? Digital marketing and engagement basics for independent filmmakers.
With: Birgit Karus, CEO of Noh Production (EE)

SESSION IV 14:45-15:00
Film marketing during post cookie world. How, why and when to recruit a digital film marketing strategist for your independent film?
With: Ben Johnson, CEO of Gruvi (DK)

SESSION V 15:00-15:15
What to deliver to succeed in digital distribution? Exploring assets, metadata and the long term strategy.
With: Mitch Mallon, CEO & Founder of Stadium Media (US)

SESSION VI 15:15-15:30
Welcome to the platform era: how to make sense of digital super platforms for creators and producers? What are the big shifts in the big platforms game and how independent producers and creators can use platforms to their benefit?
With: Sander Saar, Strategy and Growth Consultant, Red Bull Media House, Moonbug, former The Walt Disney Company (US)

AMA (Ask Me Anything sessions) - 15:30-17:00

CLOSING KEYNOTE - 17:00-17:20
Your next hit will not be... theatrical. How platforms are enabling audience-driven and format revolution?

OPEN-ENDED QUESTIONS FROM THE AUDIENCE - 17:20-17:30

Moderator
Sten-Kristian Saluveer
CEO of Storytek, Strategic Advisor, Cannes NEXT - Marche Du Film & Accelerate (EE)storytek.eu

Speakers
Birgit Karus, GIFF 2021
Birgit Karus
CEO of NOH Production (EE)
Birgit Karus is an experienced marketing strategist, entrepreneur and CEO at NOH Production - a digital marketing agency focused on driving results. NOH Production helps to build up true audiences from scratch and to bring originality to organic content creation as well as create long-lasting connections that positively impact brands' relationship with their audience.www.linkedin.com
Ben Johnson, GIFF 2021
Ben Johnson
CEO of Gruvi (DK)
Ben Johnson is CEO of Gruvi, an online marketing agency that specialises in promoting theatrical and digital film & TV releases around the globe, working with a range of major and independent distributors, exhibitors, broadcasters and VOD platforms. He presents the weekly film business news show That's Entertainment (available via LinkedIn and YouTube) and is a regular contributor to leading industry conferences, panels and webinars.gruvi.tv
David Mühle, GIFF 2021
David Mühle
CEO of Playpilot (SE)
David Mühle has 15-plus years of demonstrated management and sales/marketing leadership across media and technology. Before joining Playpilot in early 2018 David was VP Sales EMEA at Ooyala. He has successfully been contributing to several boards and management companies within the media and SaaS business. Now as the CEO of Playpilot he is 100% focused on solving the main problem left for the OTT industry and that is to help streamers to find what to watch and where it's available.www.playpilot.com
Sander Saar, GIFF 2021
Sander Saar
Strategy & Growth consultant for Red Bull Media House, Moonbug, former The Walt Disney Company (US)
Sander Saar is curious about the future of media and the creator economy. Based in LA, he helps media and entertainment companies globally to innovate, build strategies & products for what’s next. He is currently working with Red Bull Media House on strategy and growth as well as Moonbug on business strategy, a $265M fund to create and distribute inspiring kids content. Previously he was a futurist and head of non-linear strategy at Disney after heading strategy and product at Maker Studios.sandersaar.com
Agustina Lumi, GIFF 2021
Agustina Lumi
Head of Content & Marketing of usheru (IE)
Agustina Lumi is a film and TV producer. She developed her career in the main Argentine production companies and broadcasters. She was part of INCAA, the National Film Body in Argentina, as Head of Exhibition and Media Content Manager for CINE.AR (TV / VoD) and INCAA’s cinema network. She specializes in audience development, public policies and global promotion for national film and audiovisual content. Currently in Madrid, she is Head of Content & Marketing at usheru (Ireland), Manager for Series LAB at SANFIC (Chile) and integrates EUROVOD powering their B2B platform.www.usheru.com
Mitch Mallon, GIFF 2021
Mitch Mallon
Founder & CEO of Stadium Media (US)
Mitch Mallon is a 35-year veteran in the music, home entertainment and digital entertainment industries, in companies such as Rhino Entertainment, Warner Music Group, and Image Entertainment. In 2005, he took part in the launch of one of the industry’s first digital content companies, Egami Media (subsidiary of Image Entertainment). In 2007, he founded OTT.X, formerly the Entertainment Merchants Association’s Digital (EMA), to form audiovisual professionals to OTT’s environment. In 2015, he founded Stadium Media, which a global digital distribution company that deals with top platforms around the world.www.stadium-media.com

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Online broadcasting

Tuesday, November 9
Starting From 14:00

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