VIRTUAL REALITY @ SXSW

In 2018, GIFF collaborated in promoting Swiss creation at the South by Southwest (SXSW) festival in Austin, Texas. An opportunity to highlight Swiss creators and to showcase Swiss intelligence and know-how in virtual and augmented reality and digital creation.

In this context, the GIFF has curated 3 digital works to be presented at SXSW: Ko’Ko’s Curse by Apelab (world premiere at GIFF 2017), Elastic Time by Imverse (project pitched at New Digital Talents at GIFF 2017) and Gilles Jobin’s VR_1 (New Digital Talents at GIFF 2016). In addition, in collaboration with Swissnex Boston, GIFF participated to the development of the SXSW Swiss party concept. Finally, a match-making programme based on the model set up by the GIFF and Engagement Migros was also organised on site.