THE GENEVA DIGITAL MARKET (GDM), AN AUDIOVISUAL LABORATORY

RETURNS NOVEMBER 3–6 FOR AN AMBITIOUS 13th EDITION

A key event for audiovisual innovation in Switzerland, the Geneva Digital Market (GDM) will hold its 13th edition from November 3 to 6, at the heart of the 31st Geneva International Film Festival (GIFF). Each year, this event brings together several hundred professionals to address the industry’s major challenges. A true hub for reflection and experimentation, the GDM has established itself as a European showcase for immersive audiovisual works.

GENEVA DIGITAL MARKET TALKS

The GDM today unveils the first elements of its program. Conferences will highlight themes shaping contemporary audiovisual creation, such as Swiss serial production with Ann Bergström (Head of PR, Viaplay Select and Content Distribution, Viaplay Group, GB) Marianne Furevold-Boland (Head of Drama, NRK, NO) and Frédéric Lavigne (Artistic Director, Series Mania Festival, FR), as well as international perspectives with Damien Couvreur (Co-founder, Abracadabra, FR). The adaptation of immersive experiences (XR) to cinema, along with the role of sound and music, will also be explored with Pierre-Alain Giraud (Director, Producer & Co-founder, Novaya, FR) and Anne McKinnon (Director, Ristband, GB, IE). Finally, gamification applied to audiovisual creation will round out this series of conferences, featuring insights from expert creators.

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SERIES

Abracadabra : Producing series for a global market
(keynote)

Co-founded by Pathé, Abracadabra aims to create series capable of captivating international audiences.

With: Damien Couvreur, Co-founder, Abracadabra, FR

Swiss Series Storytelling Award: Feedback and insights
(Conference)

For its second edition, the Swiss Series Storytelling Award honors a Swiss script and showcases Swiss creativity, with support from SSA and Suissimage. 

With: Ann Bergström, Head of PR, Viaplay Select and Content Distribution, Viaplay Group, GB | Marianne Furevold-Boland, Head of Drama, NRK, NO | Frédéric Lavigne, Artistic Director, Series Mania Festival, FR

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GAMIFICATION OF CINEMA 

20 Years of YouTube: Creators facing platform transformations
(conference)

Twenty years on, YouTube and video platforms have become central creative spaces. Multichannel formats, evolving roles: a breakdown of these new media territories.

With: Anil Brancaleoni, Youtuber & Content Creator, CH | Margaux Fritschy, Producer & Co-Founder | Laxar Gang (YouTube channel Le Grand JD), CH | Tataki, Swiss Digital Media (RTS), CH

From studios to smartphones: Fiction in the age of user-generated content
(conference)

How can XR be reinvented through the smartphone, the everyday tool of social and interactive creation? Insights from pioneering artists. 

With: Steye Hallema, Creative Director and Founder, The Smartphone Orchestra, NL | Karen Palmer, Storyteller from the Future, GB.

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EXTENDED REALITIES

Adapting XR works to high-impact film and TV production 
(conference)

How do XR projects transcend the digital space to find their place in cinema or television, paving the way for a new type of adaptation. 

With: Eloise Singer, Founder and CEO at Singer Studio, GB| Liz Rosenthal, Curator, Venice Immersive & Venice Immersive Market, Executive Producer & Founder Power to the Pixel, GB

Sound focus / Immersive music: Rethinking the dialogue between image and sound 
(conference)

Invisible yet essential, sound drives immersive experiences, from hybrid concerts to a case study on Locus Solus by Ensemble Contrechamps. 

With: Pierre-Alain Giraud, Director, Producer & Co-founder, Novaya, FR| Anne McKinnon, Director, Ristband, GB, IE | Serge Vuille, Composer & Curator, Ensemble Contrechamps, CH

Immersive exhibition spaces: What co-production models for the future? 
(CONFERENCE)

What models can support the production and hosting of immersive works in cultural spaces? A look at practices shaping a global cultural network. 

With: Myriam Achard, Chief New Media Partnerships and Publics Relations, Phi, CA | Paolo Löffler, Managing Director, Kunstkraftwerk Leipzig, De | Prodromos Tsiavos, Head of Digital Development and Innovation, Onassis Foundation, GR

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MARKET

Ahead of the October 9 selection announcement, the first decision-makers confirmed for the Market illustrate the strong co-production and distribution support potential for selected projects:

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how to gdm

On-site: GDM is accessible with Industry and Press accreditations – available via our website. Accredited guests also gain exclusive access to the Festival and GDM Who’s Who. Conferences are also open to the general public through ticket purchase.

Online: A dedicated GDM Online accreditation provides remote access to conferences (with a 1-day delay), project presentations, and the matchmaking platform.

Accreditation requests for the 31st edition are open from September 4 until October 30 and available on our plateform !