GIFF’s professional program, the Geneva Digital Market (GDM) is a think tank as well as a place to network and share ideas. The GDM, which is open to designers, producers, sellers and other operators in the digital audiovisual industry, has teamed up with Virtual Switzerland in 2019.

Every year, the Geneva Digital Market provides an opportunity for professionals accredited by the Festival to meet with the most talented European start-ups on the market, keep abreast of the latest trends in terms of digital creation and innovation, discuss new audiovisual forms and their financing, and invest in the best projects of the moment.

The exchange of knowledge, the flow of information and good practices relating to changes in the audiovisual sector, the financing of digital productions and ethical, technological and industrial issues relating to new digital forms have all been at the heart of GIFF’s professional program for the past six years. The Geneva Digital Market enables image professionals, companies and theoreticians from all over the world to discuss and share ideas about the essence of today’s audiovisual world and what it will be made of tomorrow.

From 2016 to 2018, as part of its New Digital Talents program – supported by Engagement Migros, Pro Helvetia and Media Desk – the GDM has gathered together talent selected throughout Europe to present its know-how and find future partners for their projects. Hundreds of individual meetings (match-making) have been organized following pitching sessions that have enabled several digital designers to achieve their project.

Addressed through the prism of the transformations generated by the fourth industrial revolution, artificial intelligence, man-machine interfaces, new augmented reality headsets and performing arts-related immersion (theatre, dance, etc.) have all featured as major topics in our previous events.
In 2019, the issue of collective VR experiences, the role of contemporary artists in immersive creation, the economic prospects and the impact of location-based VR contents have been addressed, as the way in which digital culture can be put to good use for historical purposes.

Alongside these round-table discussions, the Geneva Digital Market 2019 has renewed its SENSible initiative and has inaugurated five new programs: XR Coproduction Cruise, the Swiss Interactive Session, EuroFest XR Network, a Tech Day (in collaboration with Virtual Switzerland) and Cinema & TV Reloaded (dedicated to VOD issues).

The Geneva Digital Market enjoys the support of the Federal Office of Culture, Media Desk Switzerland, Innosuisse – Swiss Innovation Agency, the City of Geneva, SRG SSR, Swiss Perform, the Leenaards Foundation and Migros Cultural Percentage.


Novembre, 9-13


Deadline for registration extended to September 11, 2020


The 8th edition of the Geneva Digital Market (GDM) will take place November 9-13, 2020 during the 26th edition of the GIFF (November 6-15). The Festival proposes a 2nd session of the XR Coproduction Cruise: The XR Coproduction Sessions. On this occasion, producers, creators and directors active in Switzerland and/or in Europe in the field of virtual, augmented and mixed reality are invited to submit their project until September 11, 2020.

Launched in 2019, this program aims to highlight the most innovative initiatives and to foster the international coproduction of immersive works between the selected participants, coproducing companies and innovation and technology start-ups that for the occasion.

The XR Coproduction Sessions will be held online and will take the form of five “XR Lunch Pitching Sessions”. Each day, from November 10 to 13, five project creators will have the opportunity to pitch their work to an audience of professionals and share lunch time with them. The matchmaking sessions will take place throughout the entire duration of the GDM, morning and afternoon, from November 10 to 13, online to better meet the needs of participants and adapt to the different time zones of the professionals invited for the occasion.

To submit your project, please follow these steps:

  • Create an account on our platform MyGIFF
  • Select “Application Form” and click on “XR Coproduction”
  • Deadline for registration: September 11, 2020

Please note that only projects with all the following criteria will be considered:

  • Being a Swiss or European based professionnal/creator
  • Having a Producer and a financing plan in place
  • Having an European potential


This call for projects is open to all XR projects, in development, in preproduction, in production or postproduction. Finished and broadcasted projects are not eligible. Any genre (documentary, fiction, animation, experimental) is accepted, except projects designed to promote a service or product.

Geneva Digital Market / 2016


Head of Digital and Professional Programs : Paola Gazzani Marinelli